Q: What made you interested in Beautycounter – the products or the company?
Caitlin: Definitely the company…I signed up to be a consultant having only tried one product! I had never heard of Beautycounter until my sister-in-law introduced me last year.
I remember her saying she had signed up to sell Beautycounter and how much she loved the products and how it’s helped with her boys (they have very sensitive skin).
I know the opportunities that MLM (multi-level marketing) companies can offer stay-at-home moms, so I was like, “Yeah, yeah, sure I’ll buy something.” But when she came up for my son’s birthday party, she shared with me all of the safety information and it really struck a chord with me. The fact that the EU bans or restricts 1,400 ingredients in personal care products and in the U.S. it’s only 30 – that blew my mind.
Q: What made you decide to start working for Beautycounter?
Caitlin: There are so many reasons, really, but there’s was just this gut feeling that this was something I needed to do (I know that sounds corny). I don’t like sales AT ALL. Just, no. I would never have in a million years thought I’d be a consultant or rep for anything, but the mission really resonated with me: get safer products into the hands of everyone.
I’m a problem-solver by nature – if I see something wrong I’m going to tell you about it, and then I’m going to give 5 ways to fix it. And on top of that, I also appreciate and support offering sustainable solutions. So I liked that they weren’t just offering one solution with safer products, they are taking it a step further by trying to shift public policy to make personal care products safe across-the-board for EVERYONE. And that’s what I think is awesome, because not everyone knows that their products may not be safe for them, AND even if they do, there are lots of barriers that prevent consumers from accessing safer products…
Here’s a really great article by a research analyst that better explains these issues: http://blogs.edf.org/health/2016/04/04/making-safer-accessible-to-all/
Then there’s the educational aspect…Beautycounter is very adamant that we, as consumers, know what’s in our products so that we can make safer choices for ourselves and our families (whether you want to buy Beautycounter or not). I also like that they make the effort to do the research, commission studies, and present the facts from credible sources. No fear-based marketing here, just sound science.
Q: How are the products different than other products?
Caitlin: The first way they are different from other “natural” brands is that they work really well. Go read the reviews! It’s honestly the best thing I’ve done for my skin, and I’ve purchased everything from the cheap stuff at the grocery store to a $400 cream at Neiman Marcus. The second way they are different is the ingredient selection process. We have a rigorous 5-step screening process when sourcing ingredients and creating our products. You can read more about in detail on the website, but the 5 steps are:
1) Ban Intentionally
2) Screen Rigorously
3) Learn Constantly
4) Source Responsibly, and
5) Share Transparently.
And they really do go to great lengths to ensure that our ingredients ARE safe. Here’s a link to our Never List – over 1,500 questionable or harmful chemicals that we will never use in our products: http://www.beautycounter.com/caitlinvan-dusen?goto=the-never-list%2F
Q: What are some of your favorite Beautycounter products?
Caitlin: I’m slowly working my way through all of the products and everything I’ve tried so far I’ve loved. We do have a line for kids and babies as well. I use both on my boys and they are awesome (especially if you have kiddos with sensitive skin).
If I have to choose my top 5: the facial oils, the masks, the baby balm & cleansing balm (I’m grouping these together), the foundation, and the sugar scrub.I love all them because well, one, they work really well, and two, they last such a long time.
I know these products aren’t inexpensive, but when you think about how much use you can get out of them, it’s really not that bad. And this is coming from someone with 2 kids in daycare (and it’s not a cheap daycare).
- Facial Oils – This is something I thought was pretty stupid when I first heard about them, honestly, like whyyyy would you put oil on your face? BUT after reading lots and lots of positive reviews, I decided to try them out and I’m so so glad that I did! I have oily/combination skin and the Balancing oil has completely changed my skin. I used to have to reapply powder throughout the day or use blotting papers, but I don’t have to do that anymore! And they have 3 kinds for different skin types – Brightening to help with age spots & sun damage, Plumping for dry or mature skin, and Balancing for oily or combination skin.
- Facial Masks – You only use these 2x a week. They all contain kaolin clay which helps to purify and balance the skin, while absorbing excess oil and drawing out impurities. I use the Balancing Mask on a regular basis and it’s helped with blackheads (I get them a lot on my nose) and reducing the size of my pores.
- The balms – These are great because they have so many uses. The Baby Balm is great for eczema patches, I use this on Sam – he gets patches on his hands and arms. It can also be used as a spot treatment for acne (it works, I’ve tried it!), cystic acne, bug bites, burns, and chapped lips. The Cleansing Balm is one of those products I was like, what the heck is this and why on earth would I use it? This one also has a TON of uses. I personally use it as a weekly hydration mask – it smells wonderful and like all of the Beautycounter products, a little goes a looooong way. For some people, it lasts a year depending on how you use it.
- Tint Skin Foundation – I like that this one is LIGHT. You can layer it for more coverage if you want/need to, but I like that it doesn’t feel cakey. And it’ll last all day, even through work outs and it doesn’t make my skin break out. Again, you don’t need much to get the job done and it’s great at minimizing the appearance of fine lines and pores.
- Sugar Scrub in Lemongrass – I’ve never used a scrub before so I don’t know how this one compares with other brands, but this one is divine in my opinion. The entire body line has the lemon/citrus smell, which I personally love. And this scrub pulls double-duty: after I scrub my legs in the shower, I use the oil to shave my legs. My skin is so much smoother than it used to be and it’s helping with my ingrown hairs. Can I also add that the shampoo can help with psoriasis of the scalp???
Q: Tell me something that someone may not know about Beautycounter?
Caitlin: Beautycounter is a certified B (Benefit) Corporation and that means they put people and planet before profit, in every decision that we make. We have a full-time lobbyist on staff. The majority of the product packaging is recyclable (this one is super important to me).
Q: Do you think there will ever be free shipping for any and all products?
Caitlin: We do have free shipping for Band of Beauty members on orders over $100. The membership really is a great deal for people who think they will be ordering throughout the year (and it’s not a subscription service). It’s $29 to enroll ($10 of that goes directly to support our non-profit partners), you get 15% product credit to use on future purchases, and you get a free gift with enrollment purchases over $50. The gift changes every month, right now it’s the Nourishing Eye Cream.
Socials are another good way to save on shipping. If you have a “party” you can choose to ship everyone’s items together and you can split the cost with your friends 🙂 Also, as a host you have a chance to earn 50% off rewards & free products!
Q: Besides buying Beautycounter products, how can customers stay involved?
Caitlin: An easy way is to tell your friends about us. Just sharing about Beautycounter and our mission is a great way to spark a conversation about making safer choices.
Another way is to reach out to Congress and tell them that current regulations aren’t acceptable. You can click this link to send a letter to your local representatives: http://p2a.co/f6nTyTf …it’s that easy.
And the third way, is to become a consultant. And I can feel the collective eye roll, but you really can make a difference and build a legitimate business at the same time (look it up, do some research).
I personally love it because I feel like I’m helping people, whether it’s just connecting them with products that finally work for them or simply sharing safety information. It’s all about doing well while doing good.
Note: Caitlin was so sweet to send me several, I mean several, samples of things to try from Beautycounter. She sent me a sample kit from the Nourishing skin care line, which I loved. I am currently using a Beautycounter blush (I bought from someone else), but I absolutely plan on buying a few things from their kids & baby line for Ava. (Once a mom, always a mom).
Thanks for letting me interview you Caitlin! It was so fun catching up and picking right where we left off. 🙂